The director of a $9 million state publicity campaign to persuade Californians that they will be “turned away at the TSA checkpoint” if they try to fly without ID and that “you will need to show federally-compliant identification in order to board a domestic flight within the U.S.” admits that he knows you can fly without any ID, and he’s flown without ID himself.
That admission by Steve Gordon, Director of the California Department of Motor Vehicles (DMV), came following a hearing in Los Angeles yesterday at which we also testified (written testimony, video starting at 1:10:23) before the California Assembly Budget Subcommittee responsible for oversight of the DMV.
California DMV Director Gordon said the DMV has an “overall budget north of $9 million” for an “awareness and motivational campaign” in all media — billboards, online keyword advertising buys , etc. — to “drive people to action” to apply for REAL-ID cards.
Gordon said that the DMV had changed its message from “You can apply for either a REAL-ID ‘compliant’ or ‘noncompliant’ drivers license or ID card” to, “You should get a REAL-ID card,” because it was “too confusing” to tell people they have a choice.